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Fenty Africa celebrates first anniversary with a mother of all beauty parties

True to founder Rihanna’s iconic stature, Fenty Beauty Africa threw a Mother of all parties by bringing together more than 150 of South Africa's top influencers, rising social stars and celebrities, who pulled out all stops fashion-wise to ensure this a party to remember.

To celebrate its one-year anniversary since shaking up the beauty industry with the launch of the groundbreaking cosmetic line with a focus on inclusivity in 8 African countries in May 2022, Fenty Beauty and Fenty Skin threw a mother of all beauty parties by bringing together more than 150 of South Africa’s top influencers, rising social stars and celebrities, who pulled out all stops fashion-wise to ensure this a party to remember.

Fenty Beauty (and Fenty Skin), a makeup and skincare brand founded by Rihanna, was founded in 2017 with one goal in mind; ensuring that everyone feel beautiful and recognised, no matter their race, ethnicity, culture or personal style.

Top tier influencers: Fenty Africa threw a Mother of all parties by bringing together more than 150 of South Africa’s top beauty influencers, among them Mihlali Ndamase.
Flawless face beat: SA’s beloved female entertainer DJ Lamiez Holworthy getting her face ready before taking over the decks to entertain guests.

It has since become the most buzzworthy makeup up brand in South Africa to offer a foundation in an extensive array of skin tones. Despite its brief existence, that this approach resonated well not only with people of colour who felt that their makeup needs were unmet, but industry experts alike wasn’t something hard to see; there are numbers too for the local market to prove that it’s is growing in leaps and bounds in the motherland. “We are number one social brand in terms of impressions in South Africa, with the highest number of influencers and the highest number of posts,” Nokwanda Zungu, Fenty (South Africa) marketing manager said while addressing the crowd on the day.

Style personified: radio and TV personality Lootluv looked ravaging in blue denim inspired ensemble.
Glammed-up: the ever gorgeous K Naomi brought her fashion A-game forward to the party.

True to form, the party proved once again that Fenty is indeed savvy when it comes to effectively leveraging the often illusive influencer voice by bringing together some of Mzansi’s biggest beauty and fashion influencers in one place – from the cream of the crop Mihlali Ndamase to the ever stylish K Naomi, the and the oh-so stunning Lootluv – who all made sure they bring their fashion A-game forward in trendy ensembles.

Discovering Fenty’s radiant universe

Named one of TIME’s 25 best inventions of 2017, guests had a chance to try and test the brand’s most iconic product, Pro Filt’r Soft Matte Foundation and were shade matched in the Pro Filt’r Studio.

A purpose led brand, Fenty Beauty was first launched with 40 radiant shades of foundation and today it boasts no less than 50, which were available on the day, along with the brand’s best sellers and newest launches.

Guests were treated to an incredible afternoon of product discovery from all of its three offerings: Fenty Beauty, Fenty Skin, and Fenty Fragrance. This includes Fenty Beauty’s most iconic product, Pro Filt’r Soft Matte Foundation.

In the Fenty Skin lounge, guests were able to test and feel the rich texture of the vegan, cruelty-free skincare range, including the new Fenty Skin Cherry Dub face and body scrub.

Fenty faces: Rihanna’s killer radiance was the order of the day!

“Fenty Beauty redefines the rules with light-as-air formulas that love to be layered, in a global line -up of shades designed for all. The complexion-focused product assortment was developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, the Fenty Face,” the company said in a statement.

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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