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Patrón Monaco Grand Prix watch party brings the thrill of F1 race to SA

From the star-studded guests and captivating live DJ set to fun activations and mouthwatering culinary treats - not to mention the endless flow of invigorating margaritas and the equally thrilling races - the Patrón Monaco Grand Prix viewing party truly didn't disappoint; it really felt like we were right inside Circuit de Monaco (the home of F1) in person.

Written by Daniel Mnguni

It was a sunny Sunday in Sandton as we attended an exclusive event hosted by Patrón Tequila for the Formula 1 Monaco Grand Prix live race viewing party. The invite-only event was hosted at Azur Monarch on Sunday, May 24, with the theme being ‘Dress to Impress With a Touch of Green’. And true to form, Joburg influencers and TV personalities didn’t disappoint when it came to fashion; they brought their style A-game with elegance and class.

Giving the locals a unique opportunity to experience the thrill and vibrant atmosphere of the F1 circuit, Patrón Tequila ensured that every guest feels as though they’re inside the Paddock Club VIP Yacht, one of the most iconic and exclusive hospitality venues in sports.

From the energetic crowd to equally thrilling races and scrumptious themed canapés and invigorating tequila cocktails, it was a luxurious atmosphere reminding one why the F1 Grand Prix races command such a huge following among Formula One fans throughout the world. It really felt like we were right inside Circuit de Monaco, the home of motorsport, in person.

On brand: SA actress and influencer Mbali Nkosi with boyfriend, actor Sandile Mahlangu kept to the ‘…Touch of Green’ theme.
Team NOWinSA: “It really felt like we were right inside Circuit de Monaco in perso” – Yours truly Daniel Mnguni (right) and Gift Sebiloane (left).

Patrón-Red Bull Formula 1 partnership

This event marks the beginning in South Africa of a global partnership between Red Bull Formula 1 team and Patrón Tequila. A series of activations will be hosted across the country to commemorate the coming together of two of the world’s most recognized premium lifestyle brands.

Bringing the ambiance of the Formula 1 action directly to South African F1 enthusiasts, AZUR Monarch was dazzled by an afternoon of extravagant indulgence, fueled by a tantalizing Patrón Tequila experience and the thrill of the F1 race.

Tantalizing Patrón margaritas were the order of the day.

As the race began, the sounds of the crowd cheering filled the air, with visuals of the race appearing on large screens, and the inviting aroma of the classic Patrón margarita lingering throughout the venue.

The party was graced by Jozi’s who’s who of showbiz, among them reality TV personality such Nunurai Mudarikwa (‘The Mommy Club‘), Metro FM DJ Lamiez Holworthy, TV actress Mbalu Nkosi, former Miss South Africa Liesl Laurie and a slew of well-known SA influencers. The experience felt like being on a private yacht in Monaco, watching F1 race live with the vibrant Amapiano music playing in the background.

Breaking the style barrier: Former Miss South Africa Liesl Laurie proved it’s possible to dress up your denim for a sophisticated look. And yes, denim blends easily with any colour and green for that matter – even if that means breaking the dress code, let it be!
Style harmony: Event planner Nunurai Mudarikwa brought her fashion A-game to the party in this well put-together all-green power outfit.

Bonolo Tamenti, customer marketing manager at Bacardi South Africa (Patrón, Bombay Sapphire, Grey Goose) expressed that the brand is planning to extend these spectacular, exclusive F1 watch parties to Durban and Cape Town for the upcoming F1 races.

“This is just the beginning of the partnership between F1 and Barcadi. It’s a slight teaser, we wanted to start you guys off with a little appetizer, and we want you to enjoy it,” Tamenti said.

For the love of motorsport: Complete with eye-catching F1 custom car liveries and replica driver helmets as seen above, it was a luxurious atmosphere reminding one why Grand Prix races remain a favourite among fans motorsport colourful special livery with driver helmets,

Priding itsself on being largest selling super-premium tequila brand globally, Patrón is also planning to take several fortunate individuals to experience the F1 Paddock Club in Abu Dhabi. Stay tuned to NOWinSA for further announcements on Patrón’s upcoming 2024 Formula One viewing events.

Editor's Desk
Editor's Desk
Curated by editor-in-chief, Tankiso Komane, this special collection of articles from the Editor's Desk unpacks topics of the day, including commentary, in-depth analysis and partner content.
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