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Soweto’s finest streetwear lights up Meister Market pop-up

Meister Market, an immersive 10-day pop-up experience launches Thursday (June 6) in Braamfontein with Soweto finest streetwear brands - Thesis and Boys of Soweto - as they unveil the new Jägermeister winter collection.

Opened to the public from Thursday, June 6 to Saturday, June 15, the Meister Market pop-up will serve as a vibrant hub where the digital and physical worlds intersect.

Members of the public will have the unique opportunity to explore and purchase the diverse range of apparel available on the Meister Market platform. Hot on the heels of a series of collaborations with some of South Africa’s hottest names in music stars, most notably with Young Stunna in 2023, the market serves as the brand’s commitment to fostering creativity and supporting emerging talent.

True to form, it’ll will feature exclusive collaborations with up-and-coming designers, providing a platform for some of South Africa’s finest creatives to showcase their innovative designs to a broader audience.

Join us as we take you inside the launch of Jägermeister’s Meister Market pop-up experience in Braam.

Additionally, the pop-up will celebrate past successful collaborations with established brands, highlighting the diverse and eclectic fashion ethos that Meister Market represents.

As part of the curated brand experience, there’ll be a series of interactive installations with various designer, as well as live demonstrations and exclusive events that will transform the space into a lively and engaging environment.

The pop-up will also feature a dedicated area for workshops and talks, providing insights into the creative processes behind the designs and the stories of the designers.

“Special events, including launch parties, DJ sets, and art exhibitions, will be hosted throughout the pop-up, making it a must-visit destination for fashion enthusiasts, creatives, and Jägermeister fans alike,” a media statement sent to NOWinSA reads.

Thesis and Boys of Soweto are the two designers specially hand-picked to unveil the new Jägermeister winter collection collaboration.

Temoso Mokoena
Temoso Mokoena
Temoso Mokoena is a tech and sneaker enthusiast who likes to stay neutral in all things.
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