Audi South Africa has just announced the appointment of Ashley Reddy as the new Head of Aftersales and Dealer Network Management.
With an illustrious background spanning laudable 15 years in parts sales, pricing strategies, customer service, warranty management and business process improvement, Ms Reddy brings a wealth of automotive industry knowledge and expertise to the role.
Her leadership skills have been honed through years of involvement in strategy implementation, forecasting, cashflow management and project execution.
She began her career as an assistant accountant at BMW before transitioning into sales at Hyundai. Most recently, she served as the GM for Aftersales at Mercedes-Benz Vans, where she led significant initiatives to enhance customer satisfaction and drive business growth.
Thrilled to welcome Ms Reddy to the team, Head of Audi South Africa Sascha Sauer said Reddy’s extensive experience and proven track record make her a valuable addition to the company. “We look forward to leveraging her expertise as we continue to deliver exceptional service and support to our customers and dealer network,” Sauer added.
Commenting on her new role, Reddy said she’s looking forward to working with Audi SA and thriving the business to greater heights. “It’s a brand that resonates with my personal mantra of continuous improvement,” she said.
A staunch supporter of women’s emancipation and gender equality, Reddy is passionate about driving a positive change for young professionals in the auto industry where women are underrepresented. She dedicates her time to mentoring and empowering individuals, finding it both fulfilling and rewarding.
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