Rihanna surprises with new fragrance announcement

Rihanna Rebl Fleur Love Always new fragrance

Rihanna’s fans were caught by surprise yesterday with the announcement that she’s adding to her growing perfume family with a new scent, Reb’l Fleur Love Always.

The fragrance is the sister scent of Barbadian-born singer and beauty mogul’s best selling debut perfume Reb’l Fleur, a romantically feminine which she the described as for those “wanting to take control, but still being a lady”.

According to Perfumania.com, which is currently the only stock list of the new scent, Reb’l Fleur Love Always is a richer version of her first perfume. “Richer and bolder, Reb’l Fleur Love Always captivates with intensity, feminine power, and sexiness. Delicious fruits give way to the lush smells of island life and a sultry drydown, creating a daring, timeless, and truly memorable scent,” reads a promotional statement by Perfumania. Coming a sexy all black packaging, those who are into fruity perfumes will definitely fall for this one;

  • Top Notes: Red Berries, Purple Plum, Peach
  • Mid Notes: Hawaiian Hibiscus Flower, Violet, Tuberose, Coconut Water
  • Base Notes: Vanilla, Patchouli, Amber, Musk

Not new to perfume business, the world-famous pop singer is known for a series of best-selling perfumes including Rebelle (February 2012), her second offering under the perfume line Parlux Fragrances It was shortly followed by Nude ( September 2012), rogue in 2013 and Crush (2016).

Her success not only as a singer but a fragrance and fashion mogul goes to show how big manufacturers and dealers rely on celebrities to drive sales. While the fragrance is not yet available in South Africa via shipping, it currently sells for $60.

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A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.