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Get ready Mzansi! Cardi B is headed down South

Castle Lite sent the entire African continent into some serious frenzy as they revealed Thursday that the reigning queen of hip hop, Cardi B, will headline this year’s "Unlocks" experience.

Set to perform at the Johannesburg TicketPro Dome in South Africa on June 12, 2020, Cardi B is one of the world’s most recognised hip-hop brands, and has under her belt a 2019 Grammy award for best rap album for “Invasion of Privacy”.

Add to that a world record for the most simultaneous Billboard US hot R&B/hip-hop top 10 entries by a female and first woman – with five of the top 10 hits.

This year, Africa’s biggest beer brand, Castle Lite has taken things a notch up by having her headline the “Unlocks” experience, right in time for its 10th year anniversary.

Her performance is one of many Castle Lite Unlocks experiences, which saw Mzansi’s favourite chart-topping stars, among them Drake, J Cole, Chance the Rapper, Kanye West, Travis Scott, Post Malone, and Meek Mill set the “Unlocks” stages on fire.

“Castle Lite prides itself in not only being a market leader in the beer category, but also in our commitment to making a positive contribution to African Hip-Hop culture. We couldn’t be more excited to reveal the multi-award-winning ‘Press” hit-maker, Cardi B as this year’s headliner,” said Castle Lite Brand Director, Silke Bucker.

The brand made the big reveal on Thursday, February 20, with exclusive Early Bird tickets made available to all Castle Loud fans, sold from as little as R50.

Consumers who missed out on this special ticket treat can purchase their concert package deals at their full retail price starting at R690 from as of Friday, February 21, 2020.

Check out the Castle Lite Unlocks 2020 announcement AV here:

*For the latest brand focused South African news and new product launches, make sure to visit NOWinSA daily

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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