Brand re-awokening: Tommy Hilfiger debuts first hijab

Available for purchase globally, including select Tommy Hilfiger stores in South Africa, one of America's most well-known fashion brands recently debuted its first hijab as part of the company's inclusion and diversity strategy.

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Once shunned by the liberal world, the Hijab is often seen as a symbol of sexual regression but has in recent years slowly made a come back in mainstream fashion, with the likes of Nike, recognized as the most admired brand in Africa, fittingly hailed for opening the door for female athletes of all faiths upon introducing the sports hijab back in 2017.

Powered by the brand’s philosophy of inclusivity, Tommy Hilfiger is the latest global fashion powerhouse to receive a considerable amount of praise as it unveils its first ever hijab.

Crafted from a fine, woven jacquard with a light shimmer of soft lurex thread, the hijab’s lightweight material allows for ultimate breathability and elegant comfort.

It’s available for purchase globally, including South Africa in select Tommy Hilfiger stores and on tommy.com.

To find out more about how the fashion industry has slowly championed the Muslim headscarf, and how several lesser-known, sports hijab companies have come to be in this business, visit theconversation.com.

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Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.