Covid-19 as key driver of Samsung Pay’s growth in South Africa

In the wake of new findings that Covid-19 has led to a decline of traditional payments, it comes as no surprise that people continue to find contactless payments more useful than ever before, as seen with Samsung Pay's record high 3 million plus transactions.

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With everything going on in the wake of the coronavirus pandemic, more people continue to find contactless payments such as Samsung pay, Apple Pay and Google Wallet more useful, even in post COVID-19 times. 

Likewise, a new survey – by Samsung Pay –  shows almost half (46%) of users surveyed in the UK more willing to pay digitally since the introduction of COVID-19 lockdown measures, and the subsequent need to social distance.

The same could be said about South Africa, with more consumers gravitating towards contactless payments as a safer way to pay using smartphones.

This week, the Korean tech manufacturer confirmed that Samsung Pay has now surpassed 3 million transactions in the country, leading the way in the mobile tap-to-pay category.

Not only does this indicates a shift in how South Africans view cash, given the massive increase in smartphone usage, but a growing need for customer-centric innovations.

“Samsung Pay just went extra contactless, making payments contact-free, which has enhanced its appeal to South Africans. As a pioneer in the category, South Africans placed their trust in the system early on,” said Kagiso Khaole, head of e-commerce and services at Samsung South Africa.

The impressive growth locally, he added, is fuelled by consumers’ passion for innovation that puts their needs first – foremost security and secondly, convenience. “Samsung Pay reached two million transactions in February, so the acceleration in usage is immensely positive.”

More reasons to go contactless with Samsung Pay

  • It offers users monthly competitions, allowing customers to win prizes for simply paying at their favourite stores.
  • Consumers can buy prepaid vouchers for electricity, mobile airtime/data, gaming and multimedia streaming services like Netflix, Showmax and Spotify.
  • Customers can subscribe to the digital Newsstand app, which provides access to thousands of newspapers for little as R90 per month.