Telecoms brand Vodacom slashes data prices by up to 40% amid coronavirus

Vodacom South Africa pledges a whopping R2.7 billion investment in mobile data price cuts over the next year as it announces an immediate data bundle drop of up to 40%.

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The cellular giant will provide free data to access essential services through Vodacom’s zero-platform ConnectU with immediate effect. The value of these initiatives will total around R2.7 billion over the next year.

Vodacom’s various 30-day data bundle prices will be cut across all of its channels by up to 40% as shown below, making it more affordable for its customers to connect during this time of crisis.

30-day bundle sizeNew PriceReduction
50MBR1240%
150MBR2933%
325MBR5533%
500MBR7921%
1GBR9934%
3GBR22923%
5GBR34914%
10GBR46922%
20GBR69931%

Jorge Mendes, chief officer of Vodacom’s consumer business init, said: “Vodacom can play a critical role in supporting society during this challenging time, and we’re committed to doing whatever we can to help customers stay connected.”

The announcement comes amid calls for cellular brands to cut down data prices to mitigate coronavirus’ economic impact.

Early this week, MTN launched a 20MB daily data lifeline to help South Africans stay connected during the 21-day lockdown.

Available for free on a daily basis on the Ayoba app, it can be uses for text, video, audio and image sending and receiving.

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Tankiso Komane
A Journalism graduate from the Tshwane University of Technology, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.

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