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Air France-Balmain’s Paris Fashion Week collabo reignites the love of travel

In a move rightly hailed for igniting a strong desire among people to travel, Air France and Balmain joined forces to present the latest film showcasing the French fashion powerhouse's 2021-2022 autumn/winter collection during the Paris Fashion Week.

Shot in the Air France Industries hangars at Paris-Charles de Gaulle, the exceptional film shooting highlighted the French’s airline teams’ diverse expertise in as much as it provided a unique opportunity to present never-before-seen creations of one of the finest French haute couture designers.

The models had the opportunity to walk along the wing of a Boeing 777-300, on the tarmac around an Airbus A350 and also in front of the Air France maintenance division’s imposing infrastructure, in line with the strictest safety rules

The scenes succeed one another in a creation that now more than ever inspires a strong desire to travel.

Air France-Balmain collabo – ‘in-flight glamour still a thing’

Air France by Dior, 1962

In a nod to the fashion house’s heritage, the event is a modern take on Pierre Balmain and his models’ trips on board Air France, which has since time immemorial made in-flight glamour a standard thing for its attendants – with the use of top French designers.

The airline has a long history of showcasing the very best of Fench creations in front of a global audience, as that was the case back in March 1962, when it introduced the first of its designer uniform collection, the Dior-blue suit paired with a pillbox hat.

Watch the full (Air France-Balmain) fashion show here!

For brand focused South African news and exclusive fashion launch events, make sure to regularly visit the NOWinSA/Fashion page!

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