SA sneaker street style reimagined as Nike’s Air Max Day Art Prize winner is crowned

Rising augmented reality designer Tavongaishe Chikwanda is named winner of the R100, 000 Nike Open Art Prize as the world famous sportswear brand reminded Johannesburg sneaker community that they are still very much at the forefront of South African street culture post Covid-19.

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Bringing together Joburg’s thriving sneaker community to celebrate Nike’s most successful and recognisable silhouettes of all time, Air Max Day (celebrated worldwide on March 26, the day the original was released over 30 years ago), gave sneakerheads everything they had hoped for; ultra-rare, highly coveted, and retro styles.

Ultra-rare, highly coveted, and retro styles: Held at the iconic Joburg venue in Braamfontein, Thirteen, Air Max Day gave sneakerheads everything they had hoped for!

Comprising three segments – breathtaking exhibition, meaningful chats around inspiration, enablement and how digital is influencing sneaker culture, not to mention the mother of all sneakerheads after parties – the day long celebration saw a host of young visionary talents and augmented reality pioneers passionately demonstrate their creative flair as they celebrated everything Nike Air Max with youthful chutzpah and swag.

Vision of the future: Nike Air Max reimagined!

In addition to releasing a series of new Nike Air Max styles, the iconic sneaker brand launched an action-packed day with creative workshops and special guest appearances by multidisciplinary artists such as Githian Coopoo, Natalie PNG, Sandile Mhlongo, Sibot, Talia Ramkilawan, Tammi Mbambo and Xopher Wallace.

Innovative sneaker-inspired art pieces showcased how digital has influenced sneaker culture!
A strong lineup of DJs ensured the 2022 Air Max Day after party remains etched in Joburg’s sneakerheads memories!

Nike Open Air Prize Art Winner crowned

Online sneaker store Archive invited aspiring artists (check a recap of some of top favourite submissions here) to share their unique vision of the future of Nike Air on the day. Once again, the seven chosen finalists did not disappoint as they unleashed their creative flair, proving once again why Nike has earned its place as symbol of street culture.

Dream Team: some of the faces behind the 2022 Air Max Day success!

In the end, it was the Johannesburg-based digital artist Tavongaishe Chikwanda who won the hearts of the judges, taking home R100, 000 cash prize boost towards his flourishing career as a digital creator.


*For more stories on South African sneaker culture from our gallery, click here.