Saturday, July 27, 2024
HomeFashion & BeautyBeautySorbet 'First Thursdays' gets thumps up from brands and glam seekers alike

Sorbet ‘First Thursdays’ gets thumps up from brands and glam seekers alike

Sorbet First Thursdays after-hours grooming sessions forge full steam ahead as glam seekers and big name lifestyle brands, among them Pongràcz and Exuviance, give it the thumbs up.

Although still in its early stages, Sorbet First Thursdays is already becoming a hit among big name lifestyle brands and glam seekers alike as it brought on board Pongràcz as the drink sponsor and Exuviance as skincare brand partner for its second edition at the Nelson Mandela Square Sorbet branch in Sandton, just a month following the unveiling of the concept at the Mall of Africa, Midrand.

This fitting collaboration was without a doubt a great kick start to the month of May as South Africa’s leading professional beauty brand treated guests to an unforgettable night of pampering, where they each enjoyed signature beauty treatments of their choice, while sipping on the proudly South African Methodé Cap Classique, Pongràcz.

Bubbly and more bubbly: guests (above) were served Pongràcz’s newest Nectar Rosé Light variant (below), which delights the taste buds with its distinct flavours!

A perfect day/night time drink which is as refreshing as its full of flavour, guests were served the new Nectar Rosé Light variant, which delights the taste buds with its lower alcohol, enhanced sweetness and distinct flavours of strawberry and red berries. After all, this exquisite, easy drinking MCC is just perfect for everyday enjoyment and any occasion such as this!

VIP approval: Big Brother Mzansi S3 finalist Naledi Mogadime was among select VIP guests who attended the Sorbet Sandton ‘First Thursday” session!

Not only that, VIP guests were also treated to customised culinary experience at the one and only Tang Restaurant, just one floor up.

Delectable, customised culinary experience, courtesy of TANG Sandton restaurant, was part and parcel of the Sorbet First Thursdays session in Sandton!

Sorbet First Thursdays; Exuviance Professional masterclass

Guests were also treated to an exclusive skincare masterclass, courtesy of the world renowned professional skin care brand, Exuviance, now available at select Sorbet Salons.

Fitting collaboration: Sorbet-Exuviance partnership ensures clients have access to the skin care brand’s extensive range of clinically proven products!

Taking guests through the brand’s humble beginnings, Exuviance SA head trainer Bronwyn Kingston said from the very beginning, the main goal was to create revolutionary formulas and technologies that would enhance skin health for their clients. 

For those not in the know, Exuviance – which comes from the word “exuviate,” meaning “to shed” – was created by the founding dermatologists of the world famous NeoStrata products. They discovered the anti-aging benefits of Alpha Hydroxy Acids (AHA) and Polyhydroxy Acid, upon which the first Glycolic (AHA) Peel was created and patented.

Best known for their anti-ageing properties, the discoveries have since led to over 100 patents (AHA containing cosmetics) and publications. “Exuviance is NeoStrata baby sister and has axactly the same technology, which is world renowned for its epidermal restructuring properties and has clinical data to back this up,” said Kingston.

The technology around the brand, she added, is based on Glycolic Acid derivative, which is known to penetrate the outermost part of the skin, the epidermis. “As we get older, so does our skin renewal process. As the result, our skin gets thinned, sallow, dull and dry. So Glycolic Acid is able to regulate the epidermal functioning in skin and rejuvenate it to behave in a more youthful manner,” Kingston further explained.

“In a nutshell, when you use Exuviance, it works by restoring all the three layers at once – the outer layer, the epidermis and the dermis. It stimulates collagen synthesis, ultimately removing the dead skin cells to reveal a more healthy, glowing and evenly toned skin texture. In the end, you’ll have smoothed out wrinkles and fine lines.”

Addressing guests: Sorbet Marketing manager Candice Thurston (left) and Exuviance head trainer Bronwyn Kingston (right)!

Candice Thurston, Sorbet marketing executive added that ensuring exceptional service for guests’ skin care needs is at the heart of what Sorbert does.

“As such we are committed to holding our guests’ hands through their skin journey of healthy skin,” she said, adding: “Hence we’ve proudly collaborated with Exuviance, whose diverse dermatologists have gone on to develop high-performance formulas that work with your skin to bring you visible results. In line with their motto ‘Don’t wait, start to Prejuvenate!’, ensuring that our customers start taking small steps to healthy skin today is something which we at Sorbet live by.”

About Sorbet First Thursdays

The First Thursday programme will run at selected Sorbet salons on the first Thursday of every month, giving both ladies and gents the opportunity to have glam and grooming treatments after regular business hours. 

More than just haircuts: Sorbet’s First Thursday runs at selected Sorbet salons countrywide, also offering bespoke male grooming treats – from Sorbet Man signature power mani, DMK medipedi, ‘down there’ expert manscaping (waxing), customised Dermalogica ProSkin30 facial and full body aromatherapy massage, you name it!

The programme applies to the brand’s Sorbet Salons, Sorbet Nailbars, Sorbet Drybars, Sorbet Man and Candi&Co.

A wide range of grooming treats for ladies and gents – from facials to pedis and manis, expert skin care and Sorbet signature body massages, you name it – will be available on the day at discounted prizes if you bring along a friend or a loved a one.

Reserve your space: www.sorbet.co.za

To book your space for the next First Thursdays (on June 2) at your nearest participating Sorbet store, visit  www.sorbet.co.za.


*For more brand focused South African news and a selection of content considerably hand-picked by NOWinSA editorial team, click here!

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
RELATED ARTICLES
- Advertisment -

Most Popular

Recent Comments