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Introducing: Comfort Fabric Softener’s innovative packaging

Comfort Fabric Softener has just introduced yet another innovative technology, the all new fragrance release pouch, inviting consumers to experience the power of fragrance in all aspects of their lives; whether doing laundry or just lounging around ... and even in your car.

Comfort Fabric Softener has become a trusted brand in many homes for over five decades, thanks to its concentrated formula which ensures clothes smells fresh for longer.

Recently (Wednesday, December 6), we were introduced to yet another groundbreaking technology, the new unique Comfort fabric pouch which opens a world of fragrance possibilities, inviting consumers to experience the power of fragrance in all aspects of their lives; whether doing laundry, or having it simply placed by your bed side, in your car, or your clothes. Even when unopened, it’s hard not to notice the sudden burst of freshness and powerful aroma that encapsulate your surrounding.

This innovative packaging was showcased at the recent launch event hosted at the lavish Four Seasons Hotel in Westcliff, Johannesburg.

The all new Comfort Fabric Softener with fragrance release pouch is available across all Comfort range, including Pure.

“At Comfort our mission is clear – we want to deliver a fragrance release moment with the simple yet essential act of doing laundry and refreshing your space. We are celebrating the launch of a revolutionary 100% recyclable product that promises to redefine fabric enhancers as a catalyst of fragrance,” says Swazi Kunene, Senior Brand Manager for Fabric Enhancers & Skip South Africa, Home Care.

Attended by Jozi’s top influencers and showbiz personalities, among them reality TV star Yaya Mavundla, Tshiamo Modisane (from Safta / Royalty Soapie Awards-winning House of Zwide) and actress Angela Sithole, the House of Comfort event served as the perfect backdrop for guests to immerse themselves in the ‘power of fragrance’. With a high-tea experience that indulged all the senses, attendees had the chance to delve into the captivating world of fragrance and discover the unmatched long-lasting freshness and softness provided by Comfort.

The House of Comfort event served as the perfect backdrop for guests to immerse themselves in the ‘power of fragrance’, with media personality Abigail Visagie as the MC.

Adding to the experience, guests were treated to an exclusive opportunity to participate in a diffuser making masterclass hosted by a professional diffuser, learning how to craft their very own diffuser using Comfort.
 
“This fragrance release technology is available across our Comfort range, including Uplifting, Elegance, Pure and Morning Fresh,” Kunene added.

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Editor's Desk
Curated by editor-in-chief, Tankiso Komane, this special collection of articles from the Editor's Desk unpacks topics of the day, including commentary, in-depth analysis and partner content.
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