GUESTS were treated to an adrenalin-packed morning of passenger rides in one of the four Shelby cars – the Cobra, Daytona, GT40 or Supersnake – as well as outdoor gokart racing for hardcore racing fans and a full motion simulator competition, a Le Mans replica Scalectrix track with cars from the Ford V Ferrari film.
“A film this big and emotional along with heart-stopping car racing just lent itself to partnering with a brand like Shelby South Africa – a partner with a heritage and passion for innovation,” said Cameron Hogg, content executive for Empire Entertainment who is distributing the film in South Africa.
“As with all great films, we want to be moved, to cry, to laugh, to be inspired. This movie is all of that and more and gave us the opportunity to give local media a small taste of the world in which the film takes place.”
Next, Shelby South Africa will host the Ford V Ferrari premiere events in Johannesburg, Durban and Cape Town launching the Shelby Legendary cars brand in South Africa.
‘Ford V Ferrari‘ release details
A 20th Century Fox, ‘Ford v Ferrari ‘ tells the dramatic real-life story of the American car company’s insane quest to challenge reigning champion Ferrari at the 1966 Le Mans 24-hour endurance race.
Led by Matt Damon as the film’s main protagonist, Carroll Shelby, and Christian Bale as Ken Miles, the driver of the GT40 that beat the Ferrari at the 1966 Le Mans, the film examines what prompted the American automaker to take a stand and develop a car, with the help of Shelby, that will ultimately beat the Italian in the world’s oldest endurance race.
Titled ‘Le Mans ’66’ in the UK and other European territories, the film stars Led by Matt Damon as American racecar driver and builder Carroll Shelby, and Christian Bale as Ken Miles, the driver of the GT40 that beat the Ferrari at the 1966 Le Mans.
It officially hits local cinemas on Friday, November 22.
*For the latest South African product launch news and updates, make sure to visit NOWinSA daily