The South African beer brand recently unveiled a fun new project called, The Clubhouse, a lifestyle ecommerce aimed at setting the benchmark in original fashion collaborations, entertainment and events, as well as a host of other exciting offers for its members.
Therefore it comes as no surprise that it opted to kick off its first foray into fashion by collaborating with the edgy fashion brand that is AMEN Interior Fashion, led by Bradley Muttitt and Abiah Mahlase.
The collection itself is versatile and offers a trendy layered summer feel comprising a mix and match range of shorts, shirts, hooded hoodies and slim fitting trackpants that will certainly have fashionistas not only making a statement this summer, but keeping ‘cool’ too.
The collection takes its inspiration from the vibrant colour platte of Flying Fish, a premier beer brand positioned as quirky, fun and gusty and perfectly matches with AMEN’s bold and unapologetic aesthetic.
The oversized chiffon shirts, which are unisex and add the perfect breath of freshness and ease to any summer outfit, are among our favourite items.
AMEN has been making a splash in the fashion and interior design spaces close to a decade. As a brand which resonates with being fun and certainly not afraid to be daring, it is this unconventionally stylish statement which sets them apart, and inevitably saw them being crowned winners of season 4 of SABC3 Win-a-Home interior design reality competition.
“As a brand, we are always excited for opportunities that allow us to be a ripple that may cause a wave,” said Muttitt, adding: “As such this partnership with Flying Fish has all the flavours that will hopefully have the consumers supporting quality local fashion whilst adding some flavour to their wardrobes with these ‘fly’ and trendy spring and summer designs.”
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