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Beyoncé going all-in on sex appeal in these spicy Adidas ‘bum’ photos

Beyoncé's sensational booty has as much become a fixture on mainstream media as it has been a daily stable amongst the Beyhives, as is evident from the stars's Ivy Park-Adidas collab teaser

A day can not be deemed complete for legions of Beyhives (Beyoncé’s fan base) worldwide without catching a sight of the “Bootylicious” singer in a smoldering booty pose. 

Hell no! Booty starvation is something no Beyhive can be caught whining about. Not a day!

And this week, in anticipation of her much-talked about new ‘Ivy Park’ collection on Saturday, January 18, the mother of three did exactly that; turn the internet on its head as she shared sensational full body shots of herself from behind. 

In one photo, she is sporting a purple bodysuit, and one of the shoes is dangling from her perfect backside, all the way down to her left thigh. She matched the outfit with a sky-high pair of sock stilettos.

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adidas x IVY PARK January 18 #adidasxIVYPARK

A post shared by IVY PARK (@weareivypark) on

In another her immaculately styled butt-length braids are slinging perfectly on her back down to her buttocks.

Oh boy, didn’t the the internet go on a meltdown right away! 

About the collection

From accessories to clothes and footwear, Beyoncé divulged she wanted to design and re-imagine gender-neutral pieces “for anyone who acknowledges the strength in their individual style and lives freely and boldly.”

It’s about the power and freedom of individuality, and caters to anyone who has the confidence to take chances and live unapologetically.

The first drop sees the Grammy winning singer enters a new foray as a sneaker designer. She has put her own twist to adidas classic sneaker silhouettes, the Nite Jogger and the Ultraboost, while adding a third, the Sleek Super 72 sneaker.

Included in the apparel are cargo pants, utilitarian jumpsuits, hoodies, cycling shorts, dresses, coats, sports bras, bodysuits and more – all executed in a color palette featuring solar orange, maroon and cream hues. 


After a year-long series of eye popping teasers, Beyoncé’s new Ivy Park-Adidas collection is set to drop on Saturday, January 18, and we have every reason to believe it’s going to sell in a matter of minutes.

So get your credit cards ready Beyhives, and sneakerheads alike, this is going to be too epic for anyone to want to miss.

The collection is available online in South Africa at, and in select stores. Items are currently available in sizes XS – XL. Prices range from R379 for accessories (Ivy Park logo belt, socks, beanie) to R3299 for outerwear (ultra boost running shoes)

Sign up for updates on the collection at

Scroll down for a sneak preview of some of the pieces from the collection!

*For the latest brand focused South African news and new product launches, make sure to visit NOWinSA daily

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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